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E3 2017 will be open to the public, and tickets go on sale soon

By Danny Cowan Published February 8, 2017

e3 2017 foes public e3floor — Image used with permission by copyright holder

Organizers of the Electronic Entertainment Expo (E3) announced that 15,000 entry tickets will go up for sale next week, marking the first time that the annual gaming-focused showcase event and trade show will be open to the public.

Early buyers can get a $100 discount on three-day passes when ticket sales begin on Monday via E3’s official website.

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Dating back to 1995, E3 is an annual business gathering for games industry publishers and developers. Alongside showcase events and keynote briefings, the expo allows journalists and industry professionals to test early versions of upcoming games while discussing the development process with their creators.

Though it remains a high-profile industry trade show, E3 suffered a decline in attendance in recent years, leading many major publishers to skip the event in favor of their own gatherings. In 2016, publishers Electronic Arts, Activision Blizzard, Disney Interactive, and Wargaming revealed they were skipping E3 2016, and are unlikely to return for this year’s expo.

E3 previously sought to improve flagging attendance by inviting thousands of “prosumers” to its 2015 and 2016 events. Exhibitors handed out over 10,000 prosumer passes over the last two E3 events, opening up the trade show to customers, gaming personalities, YouTubers, and social media influencers. The experiment was apparently successful, as 2017 event organizers are now preparing for an influx of 15,000 gamers via public ticket sales.

E3 2017’s first 1,000 tickets will be offered up for sale at $149 each, while the remaining 14,000 passes will be priced at $249. All passes grant full show floor access over the course of the event.

E3 tickets will go on sale at the event’s official website at 9 a.m. (PT) on Monday. The event will kick off on June 13 at the Los Angeles Convention Center.

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Here’s what E3 2023 could look like without Sony, Nintendo, and Microsoft

Playstation character wall at E3 2018

Let's start with the good news: E3 2023 will be held in its in-person format once again after three long years of digital events necessitated by the COVID-19 pandemic, this time with ReedPop at the helm. The bad news is that Sony, Xbox, and Nintendo -- gaming's "Big 3" -- may not show up at the industry’s biggest convention this summer.

This is according to a report from IGN citing multiple sources, who claimed the companies won’t be a part of the show or make appearances on the floor at the Los Angeles Convention Center in any way. Their absence from this year’s E3, especially Nintendo’s, may come as a shock to the gaming community, but it's not such a surprise when looking at the past few iterations of E3. Even before the pandemic locked everyone down in 2020, Sony and Xbox had been hosting their own E3-style livestreams, so it was more likely they would do it again this year anyway. Nintendo, on the other hand, managed to show off its upcoming games via Nintendo Direct streams and at its booth, console kiosks and all.

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Summer Game Fest returns just before E3 2023 next June

The official artwork confirming Summer Game Fest's return on June 8, 2023.

Geoff Keighley has confirmed when Summer Game Fest will return in June 2023. It will begin with a live kickoff show on June 8, 2023, placing Keighley's game announcement alternative less than a week before E3's grand (intended) 2023 return.
Unlike past years, Summer Game Fest Live Kickoff 2023 will feature a live audience, like Geoff Keighley's The Game Awards. It will take place in the YouTube Theater at Hollywood Park, with tickets going on sale in early 2023. It will still be livestreamed across platforms like YouTube and Twitch, though. It's currently unknown who's participating, how long Summer Game Fest will run afterward, or if it will feature a Summer Game Fest Play Days-like element for fans. Still, Keighley says all of that info will be revealed ahead of the event next year, teasing what people can expect.
"In keeping with tradition, we'll have tons of exciting announcements from the developers that are pushing the games industry forward, and will once again highlight other publisher digital events, demos, and more surprises to be announced in the coming months," Keighley says in a press release.
That June 8 start date, and the other Summer Game Fest events likely to follow, put Keighley's show just ahead of E3 2023. The ESA and ReedPop plan to bring E3 back between June 13 and June 16, 2023. With five days of lead time on E3, Summer Game Fest can coexist with the long-running gaming conference and encompass the plethora of publisher showcases that tend to precede E3.
Geoff Keighley made it clear that he wants Summer Game Fest and E3 to coexist for a while. "We've had extensive conversations with ReedPop about E3," he said in an interview with Epic Games Store. "I think it'll kind of fit together and flow kind of from what we're doing into what they're doing and stuff. E3, to me, is this kind of master brand that represents gaming news in June."
With the start date of Summer Game Fest confirmed, the coexistence of these two summer gaming events is a reality. Summer Game Fest returns on June 8, 2023.

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E3 2023 returns in June with separate business and consumer days

E3 2023 will return as an in-person event from June 13 to June 16, 2023, as announced by ReedPop today.

The Entertainment Software Association (ESA) already revealed that E3 will return in 2023, but now we know exactly when the event will take place, along with several other key details. E3 will once again take place at the Los Angeles Convention Center after a four-year hiatus, but will incorporate separate days for industry professionals and general consumers.