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Apple plans to put more ads on your iPhone, report claims

By Trevor Mogg Published August 14, 2022

Apple is planning to put ads in more of the apps that come pre-installed on the iPhone, a new report has claimed.

While the tech giant already includes ads in its News, App Store, and Stocks apps, Bloomberg’s Mark Gurman reported on Sunday that it recently internally tested ads in Apple Maps and could incorporate them into other software such as Podcasts and Books, too.

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With Maps, Apple would likely allow businesses such as restaurants to pay a fee to have their service appear higher in search results, suggested Gurman, an Apple observer who’s called it right many times in the past. Ads could also show in other parts of the app outside of search results, giving businesses more flexibility about how and where their ad slots appear.

As with Apple’s ads that show in the News, App Store, and Stocks apps, such placements will be clearly marked so users know exactly what they’re looking at.

Todd Teresi, Apple’s vice president of ad platforms, reportedly wants to push the tech company’s annual ad revenue of around $4 billion into double digits, with ads in more Apple apps one way of helping it to reach that goal.

In other efforts to boost its app-related ad revenue, Apple recently revealed that it’s planning to feature more ads in the App Store, with new slots coming to the app’s Today section and also to individual app pages.

Commenting on its decision to fold more ads into the App Store, the company said the placements provide “opportunities for developers of all sizes to grow their business,“ adding: “Like our other advertising offerings, these new ad placements are built upon the same foundation — they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards,” which Apple bolstered with the release of iOS 14.5 last year.

Ads for a broader range of businesses and services now look destined for more of Apple’s own apps in a move that the company hopes will further boost its bottom line, though whether its customers will be cool about scrolling through more ads to find the content they’re looking for remains to be seen.

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Contributing Editor

Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…

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Apple might discontinue its most ‘courageous’ iPhone accessory

Apple's Lightning to 3.5mm headphone adapter.

Apple introduced the iPhone 7 in 2016. The phone is noted for being the first Apple handset to ship without a traditional 3.5mm headphone jack — something Apple infamously praised as a move that took "courage."

At a time when most wired headphones needed one of those jacks to listen to music, Apple had an interesting solution: a Lightning to 3.5mm headphone jack adapter that shipped with every new phone. According to MacRumors, Apple is set to end production on that accessory.

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It’s the end of the road for these two iPhone models

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Seeing your favorite handheld gaming device in a retro store has a unique way of making you feel old, but Apple might have topped it. According to the company, the iPhone XS Max and iPhone 6s Plus are now "vintage." They join the ranks of the iPhone 4 and even the iPad Pro 12.9-inch model.

It's not wholly unexpected. Apple declares a device vintage after five years, and that means it becomes more difficult to have that device repaired or to find replacement parts for it. Obsolete is applied to products that are more than seven years old, but sometimes certain variants get that label early.

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The uncertain future cost of Apple’s Emergency SOS feature

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It's been roughly two years since the launch of the iPhone 14 and its Emergency SOS via satellite feature. You might recall that during the first two years, Apple said it would be free to use but that it might require a subscription after that time, according to MacRumors. Last year, Apple extended the time limit by one more year, so you actually have until November 2025, when the trial period ends.

That's good news. The Emergency SOS feature is, quite literally, lifesaving. During April of this year, three university students lost their way in a canyon and used the feature to call for help. Another story arose in July where the feature came through once more in a moment of crisis. And if you keep digging, you'll find numerous other examples of how this tech is truly beneficial.